Marketing My Coloring Books: Throwing Spaghetti at the Wall to See What Sticks

Marketing my coloring books has often felt like throwing spaghetti at the wall to see what sticks. This analogy perfectly captures the trial-and-error approach I’ve taken to find what works best in promoting my creations. Here’s a glimpse into my journey and the various strategies I’ve employed.

Building a Digital Home

First and foremost, I created a website to serve as the central hub for all pertinent information about my coloring books. This site is designed to funnel all potential business, providing visitors with everything they need to know about my work.

Diving into Social Media

To reach a broader audience, I established a presence on multiple social media platforms, including Facebook, Instagram, Pinterest, YouTube, Google Business, and most recently, TikTok. Within these platforms, I joined various groups focused on authorship and coloring. By liking, sharing, and commenting on posts, I aimed to foster engagement and reciprocal following.

Creating Engaging Content

Content creation has been a significant part of my marketing strategy. I’ve produced a variety of content, such as:

• Book Walkthroughs: Giving potential buyers a sneak peek into my books.
• Coming Soon Announcements: Building anticipation for new releases.
• Positive Quotes of the Day: Sharing uplifting messages to engage my audience.
• Free Coloring Pages: Offering freebies to attract new followers.
• Featured Artists: Highlighting other artists to build community.
• Pictures and Sneak Peeks: Sharing glimpses of my work in progress.

I’ve used Canva extensively to create all this content, ensuring it is visually appealing and professional.

Streamlining with Metricool

To manage, plan, and crosspost content efficiently, I researched and settled on Metricool. This tool has been invaluable in keeping my social media efforts organized and consistent.

Blogging and Beyond

In addition to social media, I’ve started creating blog posts on my website. These posts cover various topics related to coloring books and my creative process, providing additional value to my audience.

Hosting Coloring Parties

I also hosted coloring parties with the intent of putting them on YouTube. Although this idea is still in the works, it represents another way to engage with my audience and showcase my books.

Revising Book Content and Covers

One of the most impactful strategies has been revising both my books’ content and covers. By making the covers and inside images more visually appealing, I aim to attract more readers. Additionally, I’ve included website information, thank you notes, and requests for reviews within the pages of my books. This not only enhances the reader’s experience but also encourages them to leave feedback and visit my website.

Developing an Email List

To maintain a direct line of communication with my audience, I’ve developed an email list. I regularly email this audience with blog updates and special offers, ensuring they stay engaged and informed about my latest work and promotions.

Leveraging Amazon A+ Content and Ads

Following the advice of other marketers, I’ve learned to create A+ content on Amazon. This enhanced content helps make my product listings more attractive and informative. Additionally, I’ve worked on making successful Amazon ads to boost visibility and sales.

Securing Reviews

Finally, I’ve attempted to secure more reviews for my books by using services like Booksprout and Pubby.co. Reviews are crucial for building credibility and encouraging potential buyers to take the plunge.

Conclusion

Marketing my coloring books has indeed been like throwing spaghetti at the wall to see what sticks. Right now, the jury is still out on what strategies will have or have had the best effects. Quite honestly, blog posts like this one seem to elicit the greatest audience engagement. For me personally, the process of marketing has proved much more difficult than creating the coloring books. My theory is that with enough strategies, and failures, I will eventually find something that works. Each strategy represents a strand of spaghetti, and through persistence and experimentation, I will discover what works best for my audience. While not every attempt is successful, each provides valuable insights and brings me closer to achieving my marketing goals. If you’re on a similar journey, remember that it’s all about trying different approaches and learning from each experience. Keep throwing that spaghetti, and eventually, you’ll find what sticks! 🍝